Yesterday, I presented my Communication Design 2 experiential space. The assignment was to translate one medium into another – I was asked to translate an interactive website (tenbyten.org) into an exhibit/experiential space. The twist was that I also had to convey my point of view as how this pertains to me as a Media Designer.
Getting to the presentation seemed like quite a journey. Sketches, exhibit space investigations, more sketches, mini mock-ups, writing and rewriting my process and ambitions, scanning, reading, searching, editing, designing, printing, cutting, wrapping…And through this all I rehearsed in my mind what this whole process meant to me, and I had to take note of the changes emerging in my understanding of the entire experience.
About the Exhibit
The exhibit was titled “What Do You Notice? What Do You Care to Notice?” I wanted people to see how the affordances of a 3-D space could allow people to feel more engaged about the news. I attempted to translate the flat space of the news (particularly in newsprint and web-based news) into an actual space. I also attempted to convey how the physical engagement with the news articles could assist in developing a closer, more personal experience with context that often seems so distant from many of our own lives. The exhibit was meant to also redefine the intentions of traditional headlines. If a headine’s purpose is to catch a reader’s attention, how can scale, context and tactility do the same, or better? The experiential space opened up opportunities to think about other ways to push this idea further. What if these cubes were digital? What if every side changed out every hour? What if you could sit on these cubes? E-paper? OLED screens perhaps? And where would a space such as this exist successfully? And can we, as designers, compel people to interact with them? How would such a space change conversations around current events, or change social interactions with one another and with objects in space? The questions are endless, but that only means there are more possibilities to push this further so it might one day (cross my fingers) exist in the real world.

How might one enable the viewer to continue to explore the message beyond the experiential space?…by giving away takeaway cards!

These were printed on newsprint and mounted on cardstock. The flipside said: “We are captured by the provocative. Our ambitions and interests allow us to delve deeper, beyond our curious first impressions. We seek to know how the world is evolving around us. But how do we seek for answers?”

This side of the box focused on significant words pulled from the headlines.

People were free to move the cubes around in order to configure and display their own point of view











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