Day 2: Y13 Seeds of Change Conference

Solar voltaic parking lots anyone? Check out LifePort for more information. Not only do they generate energy, but they also provide shade for your cars, and power for those of you who own electric vehicles.

Today was a well-rounded day of talks ranging from tips on how to make design businesses more sustainable to thinking about how we can adopt good design practices through observing and adopting techniques of the natural ecosystems around us (biomimicry).

Speakers included smashLAB’s Eric Karjaluoto, Janet Kubler, PhD Biologist representing the Biomimicry Institute, Robert Noble of Envision Solar and NOBLE/GROUP, Free Range Studios, and our very own Nik Hafermas.

For me, this conference has made me feel like a kid in a thesis candy store. Good ideas, great aphorisms, enlightening tips, great resources, internship possibilities and critical questions about where we’re going with this all. I’m exhausted because my brain just about soaked up all it could for one day’s worth of green goodies.

Again, the big emphasis was about how we need to think about moving away from “green” as a marketing pitch and moving towards making it a way of living. This is why I really liked smashLAB’s presentation because they don’t pitch their company as being sustainable – they just do it. What as great about them was their new campaign called Design Can Change. It’s a resource site that encourages sustainable practices for our design communities. Check it out.

We’re building a movement people! And it’s nice to see how the design community is part of a forefront that also includes communities in the fields of science, academia and city planning.

If you’re interested in checking out more about the people and resources gathered from the conference, check out the links on this page or go to my growing list of links.

One more day to go. See ya.

Day 1: Y13 Seeds of Change Conference

Rooftop Farms. I come from a farming family. I want one!

Today was the first day at the AIGA Y13: Seeds of Change conference down in sunny San Diego. At registration, I received a tote bag made of recycled materials. The lanyard I placed around my neck dangled all our information on recycled paper. I really appreciated how the conference organizers took the time to think about the delivery of their goods. Before the conference began, I took a little time to check out the New Leaf Paper table. I was chatting away about their recycled paper products and you know that they said?: “The medium is the message.” Marshall McLuhan is everywhere! The literal medium is the message…nice.

The conference opened with a great, well-executed motion piece, introducing the speakers and the schedule. It was great to see how the thoughtfulness and craftsmanship of design was permeating in every aspect of the day. Susan Szenasy, Metropolis Magazine’s Editor-in-Chief was our keynote speaker for the evening. Originally, Paul Hawken was supposed to speak, but he had the flu. I was bummed out for a few minutes, but the modest and honest Susan Szenasy was both enlightening and down to earth (no pun intended). I really enjoyed her energy but I especially enjoyed her honesty, particularly when she said that designers and business people (which is pretty much everyone in some way) need to incorporate issues of sustainability into their work, not just as an additional thought or extra frill, but as an embedded non-separate aspect of the business.

Sustainability isn’t just an extra thing you can do to make the world a better place. It’s time for it to be a part of our social culture. This is exactly what I’ve been thinking about for the last few months! It was nice to hear other people felt the same way.

Susan touched on a ton of ideas that are currently out there regarding sustainability. There were so many ideas where I was saying to myself, “Hey! I was just thinking about that!” Some things Susan touched on were: green rooftops/ rooftop farms, sustainable schools, sustainable sidewalks, lunar sensitive street lamps, edible lawns, water harvesting walls and the list goes on.

She also touched upon issues such as: holistic systems thinking, natural vs. technological affordances, open sourcing, locally made products, repurposing things, and social consciousness in relation to living sustainably. These are all complex issues that each need to be expanded upon, but they are all issues I’ve been considering as I formulate next year’s thesis.

Anyways, I could go on and on. It was a good start to the conference and I’m excited to get to the meat of things tomorrow.

I’m Going to San Diego!

So I applied for an MDP grant to attend the AIGA Y13: Seeds of Change Conference and was happily informed that my grant application was accepted!The conference will take place from March 27-29th, 2008 at the University of San Diego (USD). This year’s conference will be geared towards ideas around sustainability (the big S word). Attendees will be able to explore new and developing paradigms around sustainable culture by attending lectures and through participating in “Thinkshops,” which are sort of a hybrid between dialogue and making workshops.As part of my grant requirement, I will have to give a presentation in our Colloquium upon my return. I’m really interested in attending this conference because my interests right now are leaning towards issues around sustainable urban communities and emerging behaviors around this topic. Perhaps I smell a thesis idea in the air?